Visual Techniques

Apple's iPod Nano Advertisement Design

Balance

Activeness

Boldness

Unity

Repetition

Exaggeration

Consistency

Apple's Macintosh Desktop Advertisement Design

Fragmentation

Economy

Activeness

Subtlety

Depth

Exaggeration

Both of the Apple advertisements represented above share many similarities and differences with one another. When it comes to similarities, both advertisements are highly active when it comes to movement. In the Nano ad, activeness occurs as the paint drips down from each ipod. With the desktop ad, activeness takes place as each desktop floats in mid air. Both advertisements also show exaggeration in their pieces. The Nano iPods are overly exaggerated with nine different colors of paint, so that each product creates a "pop-out" effect. The desktops are also exaggerated since the majority of the desktops are defying gravity, and as a consequence of that, the desktops seem to be larger and greater than what it really is. As far as their differences, the Nano advertisement represents unity, as each ipod is joined side by side as a whole. On the other hand, the desktop advertisement symbolizes fragmentation, since each desktop is separated and apart from each other. Furthermore, the Nano Ipods' boldness creates a strong, vivid appearance for its viewers. While the subtlety of the desktop ad uses a clever method of marketing its product. All in all, both advertisements are very successful in their visual techniques, as they spark interest with their marketing designs.