Representational
The photo above displays an advertisement created by the Coca-Cola Company. Along with its unique design, is a representation of a bottled carbonated soft drink. Because the soda bottle is easily recognizable, its main role in the photo is to persuade individuals to drink Coca-Cola. The Coca-Cola bottle and the summertime aspect of the photo affect its viewers because it allows them to envision a good time under the sun accompanied by Coca-Cola. This advertisement leaves room for the abstract and symbolic levels due to its elements and its deeper meaning behind the Company's persuasion.
Abstraction
The elements of the advertisement interact with one another. The background of the image focuses on a bright luminous sun, creating a stronger hold to its audience. The color combinations provide warmth, affection, and jollity. The abstraction relates to the representational level because of its elements, such as the fancy curves. The fancy and decorative curves denote the significance of Coca-Cola. As the sun symbolizes life, the abstraction of the sun relates to the symbolic level.
Symbolism
The content of the advertisement carries a significant amount of symbolism. The role of the glowing sun denotes life and happiness. The summertime aspect plays a huge role in the setting of the advertisement, because it symbolizes radiance, pleasure, and relaxation. The symbolism within this ad is powerful because it entices people into experiencing a joyful time. The symbolic level connects with the representational level because it coincides with the theme of the ad. What is mainly represented and recognizable in the ad is the Coca-Cola beverage, and with the deeper meaning of the symbols, they enable the bottle to stand out on its own. The symbolic level also correlates to the abstract level because the symbolism provided in this ad convey the joys of life, and the elements of the ad also communicates a positive feeling.
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